Burberry Festive 2020: The Ultimate Gift Giving
House hallmarks redefined under Ricardo Tisci.
Without pause, Ricardo Tisci is coming off his S/S 2021 collection of reworked graffiti prints and gabardine outerwear, to embrace the fleeting spirits of the season with his latest rendition of Burberry Festive – a two-minute fashion film not short on tartan prints and quilted puffer gilets taking shape against dance, finding movement in the biting holiday winds, all remaining very impish, very cool, very much under Tisci’s eye.
Lensed by Rafael Pavarotti, the flick features a conference of fresh young faces the likes of Kevin Bago, Robinson Cassarino, Chantel Foo and Zhané Samuels. “This campaign is about looking forwards, looking to the future – inspired by youth, it brings together a community of different talents and worlds as one,” said Tisci. “United by passion, commitment and love, this campaign is a celebration of their dreams, of exploring and of always going beyond.”
In staying true to house codes, Burberry’s Festive reimagines the graffiti tropes of seasons past, now with a love motif bringing unity and embrace to the fore – singularly apt in these stand-up and be-counted times. Cotton twill Lola runway bags are anything but formulaic, tapping the zeitgeist with a pivotal embrace. Conventional yes, but very much under the painterly direction of a heritage house.
Elsewhere, Italian-woven nylon takes the boxy, masculine, cool shapes of a clean-lined car coat, while checked-lining and exaggerated stepped hems scuttle the once staid Burberry, giving greater energy to its foray on sartorial streetwear in a moment of fashion’s robustness, not only allowing tradition to endure, but creating new shapes of things to come – many with an interlocking TB monogram facing front.
Of the dance number-cum-fashion spectacle Tisci says, “I wanted to take that concept – of exploring beyond – to express a real sense of freedom in the campaign.” He goes on, “It’s all about that fearless spirit and imagination when pushing boundaries, something that we hold so close to our hearts at Burberry.” Something so clearly distilled in the tartan trench, the soft silhouettes of the Lola bag or even… in the puckish strokes of Festive’s ‘LOVE’ graffiti.