Burberry Partners with Gen. G Empowering the Female Gaming Community

Burberry and Gen. G join forces to celebrate and support underrepresented voices in the gaming space and beyond.

On July 27, Burberry and global Esports organization, Gen. G announced the launch of a four-part educational content series to champion women and the importance of inclusivity within gaming as part of Gen. G’s “NetWORK: Inspire” program. The first episode airs this week with the remainder being released every two weeks. 

Emily Ghoul

The limited series features content creators, influencers, and women in gaming, from across the industry, alongside members of the Burberry team. Entrepreneur and content creator Emily Ghoul hosts the show, where each episode features an open discussion about the common challenges facing women within gaming, including toxic online environments, stereotyping, and underrepresentation. 

This marks the British luxury fashion house’s first foray into the world of esports and builds on both brands’ commitment to helping underrepresented communities gain valuable skills and insights that will empower them to go beyond. Additionally, Burberry will be donating to the Gen. G Foundation Scholarship. The Gen. G Foundation aims to develop talented young gamers with the potential to lead the industry’s next generation while promoting a culture of diversity and inclusion. 

“We are so proud to partner with Gen. G and to support the next generation of women within gaming to go beyond. Through our programming and scholarship, we hope to equip young leaders with the skills they need to succeed and achieve their aspirations,” states Rachel Waller, Global VP of Channel Innovation at Burberry.

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