BURBERRY REVEALS ITS NEW TB SUMMER MONOGRAM COLLECTION WITH CAMPAIGN STARRING NAOMI CAMPBELL

BURBERRY REVEALS ITS NEW TB SUMMER MONOGRAM COLLECTION WITH CAMPAIGN STARRING NAOMI CAMPBELL

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BURBERRY REVEALS ITS NEW TB SUMMER MONOGRAM COLLECTION WITH CAMPAIGN STARRING NAOMI CAMPBELL

A journey of evolution unfolds

A journey of evolution unfolds

Text: Xinrou Shu

Powerful but serene, Naomi Campbell stands strong atop architectural plinths reflected in mirrored water. Beautiful structures meld nature and machine, as suspended shell sculptures rise from crafted seaside environments. Using CGI technology, this aesthetic campaign image is a starkly minimalist reinterpretation of the coastal terrains and seamlessly morphs into a dream-like digital realm. Designed by Chief Creative Officer Riccardo Tisci, with the iconic Naomi Campbell, Burberry reveals the evolution of its TB Summer Monogram collection to celebrate the optimism of a new season and the spirit of summer.

“It’s magical working with Riccardo. He always has such a unique vision and continually manages to bring another facet out of me, pushing me to do things I don’t think I can do. Working with Burberry is also always such an honor. It’s a British institution and has been since it started in 1856 - in a way, you feel like you’re representing your country. I feel that the British style and attitude always lead the trends. We don’t just wear it, we live it,” said Naomi Campbell.

The collection features lightweight pieces for both women and men, including nylon trench coats, nylon hooded jackets with silk, silk-satin slip dresses, swimwear and more. In accessories, a mini e-canvas Beach Tote, a Barrel bag, and a small, quilted Lola bag are introduced, as well as point-toe pumps and slides.

The Thomas Burberry Monogram was first unveiled in August 2018. The first collection was launched in May 2019, featuring tonal shades of the classic Burberry beige and brown. Followed by last year’s new colorways of the collection, this year’s interlocking TB initials of the Monogram are refreshed with new summer-inspired colorways, including cobalt blue, deep royal blue and mid grey - they are a reminder of coastal romance and a connection between serenity and adventure. 

The new TB Summer Monogram collection will be available to purchase online and in selected Burberry stores globally from 16 July. Visit burberry.com to discover more.

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