Burberry Taps FKA Twigs, Kendall Jenner, and Shygirl for New Olympia Campaign

Burberry Taps FKA Twigs, Kendall Jenner, and Shygirl for New Olympia Campaign

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Burberry Taps FKA Twigs, Kendall Jenner, and Shygirl for New Olympia Campaign

The campaign also features special pop-up stores and AR experiences.

The campaign also features special pop-up stores and AR experiences.

Text: Luana Harumi

Burberry has just unveiled the new campaign for the Olympia bag with a set of special features and experiences. The campaign stars FKA twigs, Kendall Jenner, and Shygirl carrying the signature crescent-shaped leather handbag, designed by Riccardo Tisci and first presented in the Autumn/Winter 2020 runway collection.

The campaign was photographed and film directed by Inez and Vinoodh and features the three women in minimalist settings with the idea of channeling their “energy, strength, sensuality, and freedom of expression.”

© Courtesy of Burberry/Inez and Vinoodh.

“When designing the Olympia, I was thinking about creating the perfect form of a handbag – something that could capture the essence of femininity,” Riccardo Tisci said in a press statement. “[FKA twigs, Kendall and Shygirl] are amazingly talented and confident, and have a natural fierceness and determination to carve their own paths, each freely expressing their originality through their creativity.”

The Olympia is available in various sizes and colors, from more neutral tones to vibrant shades of yellow, blue, and green. The design combines traditional references with fresher details in a style described as “modern classicism.”

© Courtesy of Burberry/Inez and Vinoodh.

To celebrate the design, Burberry is also launching the “World of Olympia” pop-ups, global settings commemorating the aesthetics and influences of the bag, with spaces inspired by Ancient Greece and the curves of the Olympia itself.

Pop-up spots include Harrods, Galaxy Macau, Nanjing Deji Plaza, and the newly released pop-up at Bergdorf Goodman, which features a special window takeover and installations inside. New pop-ups are launching in late May in Guangzhou Taikoo Hui, Shenyang MixC, Shinsegae Centum, Hong Kong Landmark, and Isetan Shinjuku.

© Courtesy of Burberry/Inez and Vinoodh.

Pop-ups will carry exclusive colors of the Olympia and a mini version in black, warm sand, marsh green, blue topaz, and marigold smooth leather with a gold-plated chain band. Burberry is also launching pop-ins in select stores across the world. 

At the pop-ups and pop-ins, visitors will also be able to experience a web-based augmented reality feature that allows them to immerse themselves in the world of the Olympia. The experience is enabled by scanning QR codes with a smartphone, “awaking” a moving statue around the room. The platform also lets users capture what they see on their screens and share it across social media. 

© Courtesy of Burberry.

Learn more about the Olympia on Burberry.com

Credits: Cover photo © Courtesy of Burberry/Inez and Vinoodh.

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