Olivia Dean is the face of Burberry Her Parfum, the newest edition to the Burberry Her fragrance family. The campaign video follows the British singer-songwriter through London, where she mirrors the choreography of the city’s starling birds. The visual echoes Her’s commitment to freedom and self-expression, accompanied by an original soundtrack written by Dean. 

“It’s all about being in the sky and feeling free,” Dean said in a statement. “Of flying above everything and feeling… untouchable.” 

The new Burberry Her Parfum is a gourmand consisting of cherry and pear top notes, amber accord, and vanilla. It is the most intense addition to the Her line yet, blending sophistication and complexity with delicate freshness. 

“Cherry makes me think of cherry blossom trees in the springtime in London, when all the trees turn pink,” Dean said in a statement. “You think, spring is here! I’m excited.”

The fragrance follows earlier additions to the line, such as the Her London Dream Eau de Parfum, Her Eau de Toilette, and Her Elixir de Parfum. Her Parfum differentiates itself through depth and richness, containing decadent notes of freesia and whipped cream accord. A new iteration of the iconic Burberry Her bottle has been unveiled, now in opaque deep pink glass with a matte finish. 

“Dean’s distinctive fusion of musical genres — nostalgic yet modern, personal yet resonant — mirrors the bold notes of Her Parfum,” the brand said in a statement.