Burberry Beauty has pulled back the red velvet curtain and introduced the world to Burberry Goddess Parfum, the latest evolution in its celebrated Goddess fragrance line. Created by renowned perfumer Amandine Clerc-Marie, this daring new scent embodies the perfect concoction of feminine sensuality and confidence.

Courtesy of Burberry Beauty

A rich, gourmand vanilla fragrance, Burberry Goddess Parfum opens with a burst of vibrant raspberry, balanced by fresh lavender essence. At its heart is a powerful trio of vanillas, infusion, caviar, and absolute, anchored by a warm suede leather base, delivering both depth and longevity. “This new fragrance speaks of transformation and the feminine energy within every woman,” says Clerc-Marie. “It’s self-assured, deep, and vibrant.”

Courtesy of Burberry Beauty

Returning as the face of the campaign is French-British actress and Burberry Beauty Ambassador, Emma Mackey, whose ongoing journey of self-discovery mirrors the essence of the scent. Radiating empowerment and grace, Mackey perfectly captures the inner strength celebrated by this latest olfactory chapter.

The perfume’s packaging also reflects its bold new profile. Inspired by the hues of a golden sunset, the bottle features an elegant bronze tint, finished with a golden cap and Burberry medallion. As with the rest of the Goddess line, the perfume is both vegan-friendly and refillable, in line with Burberry’s commitment to sustainability. Burberry Goddess Parfum launched July 27 in the U.S. and is available at Sephora, Ulta, Macy’s, Nordstrom, and Bloomingdale’s.