Burberry has released its new holiday visuals, a content series entitled ‘Wrapped In Burberry.’ Centered around spending time with loved ones, a series of portraits highlight the joy of family and togetherness. Set against the charming streets of Bloomsbury, London, this series captures the essence of the festive season, featuring couples, friends, and families wrapped in the brand’s Burberry Check.

Featured in the photo series is a cast of talents that breathe life into the series, including British actors, costars, and real-life friends David Tennant and Alex Hassell, who are photographed together in the festive spirit, sporting the brand’s latest collection of check umbrellas and scarves. 

Shown in coordinated head-to-toe Burberry Check Herschel and Lillian Stoller, a Nebraska based couple who have been clients of the brand for the past 20 years embody the classic timeless appeal of the brand. “For us it’s time to spend with family and friends and, of course, lots of gifts to share our good fortune,” the couple notes in their statement about the collection. “We love having some time to ourselves at home and with family, and shopping at Burberry and seeing our dear friends there, who are our Burberry family.”   

Also included are Nigerian-born, London-based artist Slawn and his family. Together with his wife Tallulah Christie and their two children Beau and Baby, Slawn emphasizes the importance of family in the ‘Wrapped in Burberry’ campaign, saying “This time of year is all about those sentimental memories, staying in and family. Reminiscing on the best parts of the holiday season is why ‘Wrapped in Burberry’ felt like such a natural fit for us.”  

Alongside the launch of the ‘Wrapped in Burberry’ photo series, the brand is continuing on with its digital innovation with the debut of the virtual scarf try-on experience, aimed to help shopper across the world find the perfect Burberry scarf during this upcoming festive season. Featured in select stores and on Burberry.com, this new immersive experience lets Burberry’s loyal customers virtually explore Burberry’s iconic scarves and visualize how the brand’s best-known accessory will look on themselves.

At its core, ‘Wrapped in Burberry’ is a tribute to the importance of family and the special moments spent with loved ones during the holiday season. Whether it’s through shared laughter, cozy moments by the fire, or festive outings in the heart of London, the portraits in this series evoke a sense of closeness, warmth, and celebration. Bloomsbury’s quaint streets as the backdrop perfectly complement the spirit of the holidays, offering a sense of place that is both intimate and iconic.