Burberry’s new campaign, “Back to the City,” emphasizes connection found along one of London’s most iconic forms of transportation. 

Situated in the city of the brand’s headquarters, Burberry’s campaign centers around a shared experience atop London’s classic red bus tours. Traveling along a landmark-filled route, viewers take in the National Gallery, London Eye and Trafalgar Square. Despite the sites, the people are the focal point.

“It’s the personality of its people that makes London feel so unique,” says Lee. “Something you’ll find woven into the very fabric of Burberry.”

The cast includes a variety of artists, models and influencers, including musician Jimothy Lacoste and TikTok’s Bus Aunty, Bemi Orojuogun. Models featured include Nora Attal, Rubuen Bilan-Carroll and Libby Bennett.

Pieces from the Autumn 2025 collection can be seen throughout with the signature Burberry Check found in silk blend trousers, denim jeans and wool kilts. Cavalier boots shown stepping onto the bus are inspired by equestrian styles. If autumn feels like the “Back to the City” campaign, it is looking lovely. 

Daniel Lee, the brand’s Chief Creative Officer, says of the film to “think of it as a guided tour of this incredible city. A celebration of its famous skyline, the beautiful buildings and the Londoners who choose to call it home.”