Burberry has unveiled its Valentine’s Day campaign, capturing playful affection and intimacy through a real-life power couple. 

The launch features British model Jean Campbell and American artist Orfeo Tagiuri, both of whom share a long-standing friendship with Burberry. The duo’s genuine connection anchors the campaign in authenticity, allowing warmth and affection to unfold naturally. The short film and accompanying stills visualize quiet moments of intimacy in everyday scenes set against the backdrop of London, subtly encapsulating Burberry’s British identity. 

The collection evokes a sense of soft romance, blooming alongside hints of flora and fauna. Set in a London florist, the visuals follow the couple as they stroll through the city, sit on a bench, and share a bouquet—springtime details revealed through historic townhouse and gentle pops of color. 

Beyond the key visuals, Burberry introduces its curated Valentine’s Day selection. The offering spans shoulder bags and compact leather wallets framed by the unmistakable Burberry Check, alongside twinkling gold earrings and bracelets, handkerchiefs, and bear plushie trinkets. More practical pieces, ranging from cream-colored trench coats to polo shirts in olive green, burgundy, and Burberry Check, round out the edit. Personalization is available on Burberry scarves through embroidered initials and new house symbols, while select sweaters and knits also support customization. 

At the heart of the campaign, the house brand places connection as a guiding thread, transforming each gift into a more meaningful, personal gesture for both the sender and the recipient.