Burton to Release Final Collaboration With Virgil Abloh

Proceeds from the limited-edition Burton c/o Virgil Abloh™ collection will support diversity and equity in the fashion and snowboarding industries.

Snowboarding brand Burton has announced that their second collaboration with the late Virgil Abloh will be released later this month. Created over the course of two years, the Burton c/o Virgil Abloh™ collection consists of 10 exclusive boards, all of which will be digitally auctioned on March 15. An additional limited-edition collection of snowboards, boots and bindings will be available for purchase starting March 22. 

“Virgil Abloh 4 Jake (Burton)”
The products.

All proceeds from the auction will go to the Virgil Abloh “Post-Modern” Scholarship Fund, which was created in June 2020 to foster equity and inclusion in the fashion industry and to support the next generation of Black designers. “It was very important to Virgil that his next collaboration with Burton stand for something, that it share a larger message,” said Adrian Josef Margelist, Chief Creative Officer at Burton. “He created a manifesto to guide the collection.”  

“PRODUCT THAT BY ITS EXISTENCE NOT ONLY STANDS AS EVIDENCE FOR THE EVOLUTION OF A SUBCULTURE AND SPORT BUT BECOMES AN ARTIFACT WHICH PROVES THAT DIVERSITY WITHIN SNOWBOARDING IS NOT ONLY AN IDEA, IT’S ACTUALLY HAPPENING, CARE OF BURTON and VIRGIL ABLOH,” reads the manifesto, which is the pillar of the collection, both in concept and design. The graphic detailing on the boards up for auction revolves around Abloh’s words.

Abloh’s manifesto.

Abloh’s manifesto aligns with Burton’s goals of advocating for justice, equity, and inclusion within the sport. In addition to the partnership, Burton has pledged to donate $300,000 over the next three years to causes that increase BIPOC representation in snowboarding, in Abloh’s honor. 

“Be like Virgil,” said Ugandan snowboarder and Burton rider Brolin Mawejje. Be the gatekeepers who can open up those gates wider so that more kids can flood in and be a part of the culture.” 

Burton rider Zeb Powell (left).

Abloh famously was a fan of action sports, especially skateboarding and snowboarding. His relationship with Burton began in 2017, when he visited the brand’s headquarters in Vermont to get inspiration for a collaboration between Off-White, Burton, and Vogue, which eventually dropped in January 2018. Work on the second partnership began in late 2020. 

Boots from the collection.

Before his death, Abloh also partnered with five-time Olympian and former Burton rider Shaun White to create a custom luggage set ahead of White’s final Olympic run in Beijing. “He was an incredibly nice guy, so enthusiastic about life and about snowboarding,” White told VMAN in January.  

The digital auction begins at 12:00 p.m. ET on March 15, and starting bids begin at $1977.00. You can join here.

The rest of the Burton c/o Virgil Abloh™ will be available here on March 22. 

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