Bvlgari marked the worldwide debut of its new initiative, Eternal, with a launch celebration at the Maison’s newly opened Rodeo Drive flagship boutique in Los Angeles. The event introduced the Vimini collection, the inaugural chapter of Bvlgari Eternal, inspired by a rare 1942 archival bracelet that remains central to the brand’s design heritage. Conceived as a reawakening of foundational house codes, the collection reinterprets historic craftsmanship through a contemporary lens.

Throughout the evening, the Rodeo Drive boutique was transformed into an immersive environment that highlighted both heritage and innovation. Guests moved through curated vignettes showcasing archival jewelry alongside the new Vimini designs, offering insight into the craftsmanship and historical references that continue to shape the Maison’s creative direction. A specially curated display of heritage pieces traced Bvlgari’s evolution from the 1940s through later decades, with the original 1942 bracelet positioned at the heart of the exhibition.

Courtesy of BVLGARI

Creatives, VIP clients, media, and friends of Bvlgari gathered for the celebration, which extended to an intimate rooftop setting overlooking Los Angeles. The atmosphere blended Roman glamour with the city’s creative energy, underscored by DJ sets from Kaytranada and Kim Gordon, who provided the soundtrack for the night.

The Vimini collection took center stage as Maude Apatow and Ryan Destiny debuted standout pieces, including the sculptural bracelet, drop earrings, rings, and necklaces. The designs feature a flowing golden structure composed of rhomboid elements that sit naturally against the skin, reflecting both industrial influences and the ancient Greco Roman tradition of woven forms that inspired the original bracelet.

Courtesy of BVLGARI