Renowned Roman jeweler Bvlgari has unveiled its latest brand campaign, “Eternally Reborn,” featuring global ambassadors Anne Hathaway, Zendaya, and Liu Yifei. Drawing inspiration from the perpetual rebirth of dawn, the campaign celebrates the timeless essence of starting anew.

Having been founded in 1884, Bvlgari has been synonymous with continuous evolution, creating masterpieces that capture the beauty of transformation. The “Eternally Reborn” campaign honors this legacy, inviting people to embark on a journey of self-elevation inspired by Bvlgari’s exquisite creations. Directed by Nathalie Canguilhem and captured by fashion photographer Zoey Grossman, the campaign is set against the stunning backdrop of Rome, accompanied by the song “Burning” by the Yeah Yeah Yeahs.

Rome, with its rich history, plays a central role in the campaign. The city’s ability to continuously reinvent itself mirrors Bvlgari’s ethos of eternal renewal. The ambassadors traverse Rome’s iconic landmarks, their reflections captured in a mesmerizing sequence of mirrors that symbolize the many facets of their personalities and the endless possibilities of reinvention. At the heart of the campaign are Bvlgari’s extraordinary jewelry pieces from the Aeterna High Jewelry collection. 

To complement the campaign, Bvlgari has launched the “Eternally Reborn Stories,” a digital platform inviting individuals to share their personal experiences with renewal. Additionally, Bvlgari created the “Vista Aeterna” installation by Dutch designer Sabine Marcelis. Featuring pillars with reflective mirrors tracing the sun’s path, the exhibit, located at Piazza di Spagna, is visit-worthy until June 15th.

Discover more of the collection at bulgari.com.