Bvlgari has named Heated Rivalry star Hudson Williams its newest brand ambassador. The Canadian actor rose to international prominence for his portrayal of Shane Hollander in the hockey romance series adapted from Rachel Reid’s novel, starring opposite Connor Storrie.

For Williams, the connection to Bvlgari stems from a shared appreciation for individuality. The actor says he has always been drawn to fearless, original people and ideas, qualities he also recognizes in the house’s designs. He welcomes the opportunity to join Bvlgari and explore what they can create together.

Courtesy of Bvlgari

Raised in Kamloops, British Columbia, Hudson Williams graduated from Langara College’s Film Arts acting program in 2020. Before his breakthrough, he took on smaller television roles and developed his own short films, gaining experience on both sides of the camera.

His next television project is Yaga, a mystery thriller that reimagines the Baba Yaga myth. Williams plays Henry Park, a missing heir whose disappearance draws a private investigator into the secrets of a coastal town. The series premieres October 23 on Crave in Canada and AMC+ in the United States.

The actor has also made his mark in fashion. In January 2026, he made his modeling debut by opening Dsquared2’s Fall/Winter 2026 menswear show in Milan. His appointment as a Bvlgari ambassador further expands his presence in the fashion world.