BVLGARI Presents a Star-Studded 'MAGNIFICA' Campaign

BVLGARI Presents a Star-Studded 'MAGNIFICA' Campaign

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BVLGARI Presents a Star-Studded 'MAGNIFICA' Campaign

Bringing Rome to the world with these four icons.

Bringing Rome to the world with these four icons.

Text: Rocio Fabbro

Bvlgari’s 2021 brand campaign, titled MAGNIFICA, stars four powerful icons: Emmy-award winning actress, Zendaya, member of the powerhouse pop group BLACKPINK, Lalisa Manoban, and international supermodels, Lily Aldridge and Vittoria Ceretti. 

Drawing inspiration from one of the brand's most recognizable advertising campaigns from the early eighties, “Dreams”, the four talents capture the brand’s joyful spirit, eternal modernity, and art de vivre.

MAGNIFICA takes Rome around the globe, with the women entering a surreal world and giving free rein to their wishes. Bvlgari takes dreams and turns them into reality with ease using the spirit of these icons, known for living life on their own terms.

Zendaya is the embodiment of the Generation Z spirit, capturing the energy and dynamism that defines today’s youth. In her second Bvlgari campaign, the multi-talent brings her unique strength and empowerment to MAGNIFICA.

Image courtesy of Bvlgari.

Manoban, better known as Lisa, is a fashion icon and one-fourth of the global music phenomenon, BLACKPINK. Bvlgari’s marriage of irreverence and ultimate glamor finds itself represented in Manoban’s bold performances and unique stage presence.

Image courtesy of Bvlgari.

Now in the Bvlgari family for six years, Aldridge brings an irresistible natural sophistication. Her vitality, seductiveness and overall positive energy has kept global audiences - and Bvlgari - enchanted with the American supermodel. 

Image courtesy of Bvlgari.

Last, but certainly not least, Ceretti. The international supermodel returns to her home country, turning Rome into her latest runway. She has traveled the world since she was 14-years-old, working with top photographers and designers. Mysterious and simply stunning, Ceretti captures the Bvlgari’s powerful, luxe attitude.

Image courtesy of Bvlgari.

These icons wear some of Bvlgari’s most legendary designs - from charming Serpenti, glamorous Divas’ Dream, and scintillating Forever jewels to breathtaking High Jewelry creations. In this campaign, Bvlgari aims to create a dreamlike, almost surrealist atmosphere. Within the fantasy of the setting, Txema Yeste, Spanish director and photographer, captures their multifaceted nature.

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