On Monday, American supermodel Martha Hunt joined Bvlgari’s shortlist of brand ambassadors (alongside Zendaya, Naomi Scott, Lily Aldridge), adding the partnership to her lauded portfolio of major runways and international fashion covers.

“We are thrilled to have supermodel Martha Hunt as our newest U.S. ambassador, joining the Bvlgari family and celebrated list of dynamic and diverse women,” said Bvlgari North America president Daniel Paltridge.

As quarantine restrictions continue to lessen grip on society, the campaign was Hunt’s first since lockdown orders took hold in March. “Working with a New York City-based team gave us back a sense of community we had been missing,” she said. “Not to mention, feeling glamorous after living in sweats for half the year was a feeling I’ll never forget.”

Shot in New York’s Soho neighborhood, Hunt’s city cool married seamlessly to the timeless lux of Bvlgari’s rule-breaker B.zero1 and tentpole Serpenti collections. Styled by Emma Jade Morrison and photographed by Greg Swales, Roman glamour dovetails with long fêted New York edge, making everyday effortlessness transition into evening allure with ease.

“Martha is vibrant, beautiful and exudes confidence and glamour, representing all facets of the Bulgari woman,” said Bvlgari’s Paltridge. “Her love of jewelry, the arts and philanthropy make her a perfect fit for our brand.”