Giving Tuesday is the Tuesday after Thanksgiving, a day to invest in global generosity and giving back to others—and this year, Bulgari’s #GiveHope social media campaign is doing just that.

With over 50 celebrities, influencers, and fashion moguls on its roster, the Italian luxury brand is teaming up with iconic figures to support Save the Children’s life-changing work, improving the lives of at-risk youth around the globe in areas of better education, healthcare, and more.

The #GiveHope campaign will take place over social media, utilizing a series of Instagram posts to raise awareness for Bulgari’s longtime partnership with Save the Children. It will feature actresses Candice Patton, Adria Arjona and Marta Pozzan, alongside Bulgari brand ambassadors Lily Aldridge, Martha Hunt, Rainsford Qualley and Tamu McPherson, Harper’s Bazaar Editor-in-Chief Samira Nasr, and musician Alex Aiono.

Also participating will be mega-influencers Natalie Suarez and Kaitlynn Carter, Emilia Bechrakis Serhant, Mara Martin, and stylists Rachel Zoe, Erin Walsh and Elizabeth Saltzman. By raising awareness and funds for the joint effort of Bulgari and Save the Children to protect and furnish the future of disadvantaged youth, Bulgari truly is giving hope.

#GiveHope will also tap into the recent “How it Started vs. How its Going” meme (a new-age, modern “before and after” on social media), sparking a conversation about the valuable asset of a child’s potential, one which all children deserve to fulfill regardless of circumstances.

Participants in the #GiveHope campaign will post three consecutive stories on Instagram: a photo of themselves as a child alongside a story about the support they had when they were younger, followed by a photo of themselves as a successful adult with a story sticker option for viewers to donate to Save the Children, ending with an image of Bulgari’s Save the Children collection, of which $100 of every purchase is donated to the nonprofit organization.

In the past 11 years, Bulgari has raised over $100 million from the label’s Save the Children jewelry collection, comprised of a ring, bracelet, and two pendants, benefitting the lives of more than 2 million youths in 34 countries.

Check out the Bulgari #GiveHope campaign on their Instagram and the Save the Children jewelry collection on their website.