To celebrate the launch of the new chapter of the revolutionary B.zero1 jewelry collection, Bvlgari has thrown a massive event in New York’s Duggal Greenhouse last night. Writing the new chapter of its successful journey, Bvlgari kicked off the third decade with the launch of the bold B.zero1 Rock — a bold range reflecting the House’s quintessential pioneering spirit combined with groundbreaking creativity.

The event was led by Bvlgari newest spokes girl — Lily Aldridge, Naomi Scott and Zendaya — who introduced the range by showing a short film where all three roam around the city of Rome. The venue spaced featured two tunnels leading to two concept rooms, offering guests an interactive experience rounded off by the use of headphones with moody dance music. Meanwhile, Ciara took the main stage, announcing her pregnancy to a round of applause from the elated crowd and performing a smashing dance routine right after.

The newest collection merges the original B.zero1 design’s sinuous, audacious spiral lines inspired by the circularity of Rome’s Colosseum with the daring and edgy geometry of studs, creating to empower. Inspired by the heritage Bvlgari tubogas chocker with studs dating back to the ’80s, the new B.zero1 Rock forceful and confident created to highlight the unique personality and individuality of women and men, conveying a message of independence, strength and audacity.

Grand roman statues executed in black were also on show, all wearing Bvlgari jewelry from the newest collection. A-listers and industry insiders like Justine Skye, Alexander Wang, Martha Hunt, Cody Simpson and Candice Swanepoel were swarming around the showroom, all here to support the brand’s latest launch. Becky G, Mona Matsuoka, Mahmood and Diplo have also performed during the soirée, adding to the festivity and celebrating precious unisex jewelry.

Bvlgari CEO Jean-Christophe Babin spoke very highly about the new B.zero1, expressing his excitement about having all three spokesgirls in the campaign for the collection. The whole range is a fresh take on high jewelry — all in the name of Bvlgari’s loudly unapologetic attitude. 

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