In the wake of a pandemic, Roman Jeweler BVLGARI has decided to, over the course of the next two months, manufacture several hundred thousand bottles of hand sanitizer to be donated to medical facilities throughout Italy. These efforts come in light of the dire need for the production of supplies to fight and eradicate COVID-19. 

BVLGARI, who is part of the LVMH Group, follows in suit of other luxury brand’s efforts to convert perfume and cosmetics laboratories into hand sanitizer production facilities. The production of hundreds of thousands of bottles of hand gel is created in tandem with the brand’s fragrance manufacturing partner, ICR (Industrie Cosmetiche Riunite). BVLGARI CEO Jean-Christophe Babin says, “I believe as a major economic actor and symbol of Italy, BVLGARI has a responsibility to contribute to the national effort to help prevent, fight and eradicate Covid-19.”

In addition to the production of hand sanitizing gels, the LVMH group and its companies have manufactured sanitizer and placed a large order of over ten million masks to be donated to for French hospitals.