The first Café Lacoste opened on February 5th, set on Franklin D. Roosevelt Avenue in Paris, just steps away from the brand’s flagship store. The opening presents a collaboration between the sporty chic brand and the world renowned excellence of the Giraudi Group, founded by Riccardo Giraudi.

The two brands come together to expand the world of Lacoste, staying true to the brand’s reputation of French elegance and elevated experiences. Eric Vallat, CEO of Lacoste, speaks on the new development saying, “We naturally extend our universe in lieu of life to be shared. Faithful to our sporting and cultural heritage, this opening expresses Lacoste art through elegant and contemporary experiences…”

Led by chef of the Giraudi Group, Thierry Paludetto, the menu builds upon this mission, delivering classics executed with perfection. Club sandwiches, crisp salads, and an iconic Polo cake, a dessert that deserves its own spotlight. The specialty coffee is hand roasted, the menu featuring unique drinks including the “L’Eau de Croco”, which combines coconut water, matcha, and ginger.

The café extends into a concept store, which features exclusive items unique to the luxurious experience. Through Café Lacoste, the brand makes each moment tailored to perfection, a commitment to the shopper’s meaningful experience.