Caitlyn Jenner Kicks Off 2017 with a New MAC Collaboration

Gold medalist and reality TV star Caitlyn Jenner is kicking off 2017 with a new MAC Cosmetics collaboration, dropping in stores today (Jan 5). The beauty brand announced the joint venture yesterday on their Instagram with the following video:

@CaitlynJenner’s collection continues her mission of sharing her transition with the world, championing All Ages, All Races and All Sexes. Here she explains how she encourages people to embrace life, in whatever form they choose! #MACCaitlynJenner is available now, in select markets. Contact your local MAC for availability ????

A video posted by M·A·C Cosmetics (@maccosmetics) on Jan 5, 2017 at 7:28am PST

In it, Jenner says, “The greatest beauty is inner peace of mind about who you are as a person and being honest with yourself about who you are.” That line reflects her mission of encouraging "all races. all ages. all sexes to fearlessly rock these shades into 2017" and bringing awareness to trans rights.

This is not Jenner’s first venture with MAC. Earlier this year, she debuted “Finally Free,” a line of lipsticks. The new collab will expand into eye shadow, pencils, faux lashes, facial powder, and more.

The next part of my collaboration with @maccosmetics is coming on Jan 5th!! I'm excited for EVERYONE (all races. all ages. all sexes) to fearlessly rock these shades into 2017 #happynewyear #maccaitlynjenner

A photo posted by Caitlyn Jenner (@caitlynjenner) on Jan 3, 2017 at 11:57am PST