Calvin Klein Drops "Naturals" Campaign

Calvin Klein Drops "Naturals" Campaign

Calvin Klein Drops "Naturals" Campaign

Calvin Klein released their SS22 Naturals collection, inspired by nature.

Calvin Klein released their SS22 Naturals collection, inspired by nature.

Text: Ellie Beeck

Calvin Klein has released their latest campaign, this time for their new Naturals collection, a part of the brand's Spring/Summer 2022 offerings.

The Naturals campaign.

Inspired by nature, the Naturals collection contains only neutral shades to highlight "the diversity of our natural expression." As expected with Clavin Klein, the collection also includes denim, which has been fully recycled. The collection also has three underwear lines crafted from sustainably sourced materials, the Flex Naturals line, the Form to Body line, and an upgraded version of the slightly shaping Sheer Marquisette underwear line. It also includes hoodies, t-shirts, and sweatpants.

Sustainability lies at the heart of the Naturals collection, which aims to emphasize our natural connection to our environment.

The Naturals campaign.
The Naturals campaign.

Another offering from Calvin Klein's SS22 collection is the The New Standards collection, which is getting a second refresh early this summer. The New Standards collection features elevated basics, transforming classic Calvin Klein designs with new details, colors, and materials. It takes an inclusive approach to design, coming in one size range to fit all bodies and gender expressions.

The New Standards campaign.
The New Standards campaign.

Calvin Klein’s SS22 “Naturals” collection is now available online, as well as some pieces from The New Standard. collection.

Credits: Images courtesy of Calvin Klein.

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