Before Tate McRae became known for her pop music, she spent years training and competing as a dancer. That discipline would later become part of how she performs, shaping her presence onstage. For Calvin Klein Fall 2026, Tate fronts “Feel the Fit,” a denim campaign focused on the change in posture and confidence that comes from finding the right pair of jeans.

Photography by Carlijn Jacobs | Courtesy of Calvin Klein

Photographed and directed by Carlijn Jacobs, with choreography by Sergio Reis, the campaign follows McRae dancing through everyday interiors to Deee-Lite’s “Groove Is in the Heart.”

Courtesy of Calvin Klein

The soundtrack recalls Calvin Klein’s denim archive, from Brooke Shields to Kate Moss, while McRae brings a dancer’s physicality to the Low Rise Baggy Jean in dark wash and the High-Rise Loose Jean in indigo. The 90s Straight also returns in true blue and washed seasonal tones, keeping the focus on how each cut falls on the body rather than recreating another decade. “Feel the Fit” will unfold in chapters over the next month, with more talent joining Tate as the campaign continues. Fans will also be invited to recreate the choreography by Sergio Reis and share their versions on social media.

Courtesy of Calvin Klein