Calvin Klein has recruited its own team of world-class athletes for their latest “Calvins or Nothing” campaign, announcing their new muses featuring the likes of Alex Morgan, Chloe Kelly, Kenza Dali, Mana Iwabuchi, and Mary Fowler.
Captured expertly by photographer Brianna Capozzii, the intimate photo series displays a visual narrative strength and poise. With a blank canvas upon which each woman is able to express their own individual take on the Calvin Klein brand, Capozzli was able to capture raw moments of emotion and their personas in each portrait, setting them apart from who they are in the world of sports from who they are as a human being.
With the new campaign stars dressed in classic Calvin Klein items, including Modern Cotton Underwear, High Rise Straight 90s, Straight and Bootcut jeans, cropped and classic trucker jackets, and the signature Calvin logo tees, each key piece becomes a suto-uniform, becoming a form of expression that is both comfortable and complimentary to their athletic figures. Just as they suit up for the game, their Calvin’s act as a sort of armor; the garments that act not only as a fashion statement but as a facilitator of movement.
The global campaign is broadcasted across the Calvin Klein social channels and will launch at locations around the globe.