Calvin Klein Launches “Feel The Fit” Denim Campaign With Jung Kook of BTS

There’s nothing better than the feeling of putting on the perfect pair of jeans
There are two things that are undoubtedly super popular right now: denim and BTS. Calvin Klein, as usual, has their finger on the pulse of what fashion lovers and trendsetters want to see in their closets. To further celebrate the Spring/Summer 2027 collection, Calvin Klein launched a denim campaign with none other than Jung Kook.
“Feel The Fit” is all about that feeling of the perfect jeans. There’s no feeling better than finding a denim that hugs you in all the right places and sits just how you want it to. Calvin Klein, known for minimalistic staples and, of course, denim, has released yet another smashing campaign.

“After working with Calvin Klein for so many years, I’ve come to appreciate how I feel every time I put on the brand’s jeans,” said Jung Kook. “There’s something about the fit and attitude that really resonates with me. Bringing that feeling to life through music and movement made this campaign especially fun.”
The iconic ’90s straight jean is available with everyone’s favorite denim shades — deep indigo, warm and softer blues — and is easily styled with Calvin Klein’s other fall staples. My personal favorite, the baggy jean, gives that always comfortable loose fit in a classic medium wash denim. Perfect for me, for you, for fall and for every season after, Calvin Klein denim feels just right with Jung Kook.

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