Calvin Klein has teamed up with global superstar Jennie Kim in the creation of a limited-edition capsule collection. Jennie for Calvin Klein takes cues from the popstar’s own personal casual style, featuring a range of underwear sets, denim, tees, fleece, and knits, all in a pastel color palette that was handpicked by Kim. Across the collection, redesigned Calvin Klein branding has been rendered in Kim’s handwriting.

“Having worked with Jennie on several campaigns, we know firsthand that she is a cultural powerhouse. Her persona, talent, and distinctive style have a major global impact,” said Global Chief Marketing Officer of Calvin Klein, Jonathan Bottomley. “Our partnership stems from an authentic place – Jennie is a longtime fan of the brand – and we wanted to deepen that relationship by bringing her personal perspective to our products. The result is a mix of Jennie’s coveted style and Calvin Klein’s most iconic essentials, which we know will resonate strongly with consumers around the world.”

The clothing in the collection was made with ease of wearing in mind, they are classic pieces a la Calvin Klein that have been upgraded via the hand of the pop star. For the collection campaign, photographed by Korean photographer Hong Jang Hyun, Kim effortlessly stuns wearing pieces from the collection in a pared-back, va-va-voom shoot, in true Calvin Klein style.

“Collaborating with Calvin Klein on this capsule has been an exciting progression in our partnership,” said Kim on the project. “This collection reflects my everyday style and is based on many of the Calvin Klein essentials that have become staples in my wardrobe. I wanted to bring a personal touch to these pieces, which you’ll see reflected in the fit, the color palette and the details. My aspiration for this collection is that everyone will feel as happy and confident in these pieces as I do.”

The collection will be available in select Calvin Klein stores and on to calvinklein.com globally on May 10^th.