Calvin Klein’s Reimagined Approach to Pride

Calvin Klein’s Reimagined Approach to Pride

Calvin Klein’s Reimagined Approach to Pride

With Pride month just around the corner, check out the exciting new Calvin Klein Pride Collection.

With Pride month just around the corner, check out the exciting new Calvin Klein Pride Collection.

Text: Daisy Kim

Calvin Klein has launched their most recent Spring campaign titled This is Love, celebrating chosen families within the LGBTQIA+ community. An exciting cast teams up with photographer John Edmonds to create tender images of what family means to various friends, partners, lovers, neighbors, allies and more. The campaign features filmmaker John Waters and actress Mink Stole, actress Sasha Lane and Sergio Lane, team members from LGBTQ youth organization The Trevor Project, musician Snail Mail and her people, legendary ballroom house House of Xtravaganza, hairstylist Holli Smith and her fiancé Pony, actor Justice Smith and his actor boyfriend Nic Ashe and Afrofuturistic arts collective TRIBE.

The collection consists of apparel, underwear, and activewear featuring colors inspired by the Progress Pride Flag. Each garment consists of a woven label highlighting a color from the flag.

Black for Beauty

Brown for Power

Pink for Sex

Orange for Healing

Yellow for Sunlight

Tan for Harmony

White for Nonbinary

Turquoise for Magic

Blue for Serenity

In 2022 to date, Calvin Klein has committed $400,000 in support of NGOs fighting for LGBTQIA+ equity, advocacy, safety, and justice. Calvin Klein is also a proud supporter and financial sponsor of The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer and questioning young people. 

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Credits: All Images Courtesy of Calvin Klein.

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