Calypso St. Barth Returns Just Time for the Summer Heat Wave
A direct-to-consumer business brand now, Calypso St. Barth still celebrates the dreamy essence of St. Barth, the place where it all began
Our beloved, resort lifestyle brand, Calypso St. Barth, returns to the market as a direct-to-consumer business brand. Founded in New York City in 1992, Calypso St. Barth was wardrobe essentials, an inspirational and aspirational year-round destination for generations of women.
Consisting of a ready-to-wear, evening, and sustainably crafted swim, the brand chose travel wear as its base since the spirit of travel begins and ends at the ultimate destination – home. From breezy salty seasides to refined cityscapes, daytime ease to evening extravagance and thoughtfully composed to purely unbridled dancing-barefoot- on-the-sofa joy, the collections echo with human connectivity, shared experiences, and the pursuit of never-ending sunsets in the balanced, well-lived life we all seek.
The first collection, released in July 2021, is a love letter to the heritage of the brand. It started with fabrics: cotton-silk voile, linen, poplin, silk chiffon, and charmeuse. Next, colors: turquoise waters mixed with the lush island greens, pink and orange sunset skies, sandy mocha, and tan sands. The silhouettes took a deep dive into the archive of memorable, hero pieces. You’ll notice the ’60s and ’70s French “bohemian” codes as well as inspirations that are drawn from 1920s French wallpaper and Indian handwork techniques such as threadwork embroidery, block printing and appliqué.
“Calypso customers are as passionate about the brand as we are. We speak to the sophisticated women that love unique timeless pieces. As a brand, we have looked back at our heritage and have expanded in a modern way. The line has been curated by our design team- it’s refreshing and demonstrates how unique this lifestyle brand is,” said President M. Oliver Regan.
In addition to direct to consumer, Calypso St. Barth will partner with strategic boutique retail destinations beginning with a pop-up at Tenet in East Hampton and Southampton, New York starting July 2021.