Camera Nazionale della Moda Italiana Unveils A Cradle Of Innovative Projects Amidst Milan Fashion Week
This week in Milan, the iconic Fashion Hub promoted their fashion initiatives and presented the awards for The Best Shops.
Presented at the Fashion Hub in Milan – a meeting place and hub of innovative projects – is the inauguration of Camera Nazionale della Moda Italiana at Milan Fashion Week transpiring from February 21 to 27, 2023. Amidst the pregious opening of the Fashion Hub, three brands – Pinetime Clothing, Unreal Industries, and ZSigmond – all part of Budapest Select, a mentorship program dedicated to Hungarian talents, unveiled their collections in the presentation room. The other four brands, Abodi, Cukovy, Kata Szegedi, and The Four are set to be the protagonists of a collective fashion show on Thursday February 23rd.
During the opening ceremony, the winners of The Best Shops Award, an initiative born from the collaboration of CNMI and Camera Buyer Italia, were revealed: Cavia and Ascend Beyond. The winners were awarded a dedicated communication package on CBI’s institutional channels, a direct communication channel with buyers and, in addition, the inclusion of their collections for one season on Ikrix, the association’s official marketplace.
Throughout the week, the Fashion Hub will host a series of initiatives and activities focused on promoting emerging brands and designers who in this special place will have the opportunity to meet the most important players in the fashion system. The activities and projects planned for the new edition of the Fashion Hub leverage Cnmi’s core values which include experimentation, innovation, craftsmanship, sustainability, inclusion and education.
The first major project entitled, Designers For The Planet, will feature the collections of 9 brands selected by a technical jury based on their attention to sustainability. The selected brands include: Pairi Daeza, Sake, Be Nina, Ilaria Bellomo, Cavia, Spaccio, Ascend Beyond, Oh Carla, Endelea. The jury, which met on January 26th, is composed of Sara Sozzani Maino (Creative Talent Curator, International Brand Ambassador Cnmi), Sabrina Scarpellini (Co Founder & Fashion Director Massimo Bonini), Beppe Angiolini (Sugar), Gianluca Cantaro (Editor-in-Chief & Co-Founder Stxdyoz), and Paolo Naldini (General Director Cittadellarte-Fondazione Pistoletto Onlus) and Paola Arosio (Head of New Brands & Sustainability Projects CNMI).
The second innovative project, curated by Blanc Magazine Editor-in-Chief Teneisha Carr and CNMI, is aligned with a global movement to uplift underrepresented brands. The collaboration, aimed at implementing activities to enhance multiculturalism in the fashion industry, aims to celebrate the work of smaller designers by giving them the opportunity to unveil their creations in front of an audience of global players in the industry. A. Potts, Diotima, and Torlowei are the brands selected to participate in this edition of the project.
Furthermore is the MFW Forward Project supports designers that are particularly focused on research, innovation, and experimentation. The brands featured in the project are Froy, Acbc, Vision Of Super, Lessico Familiare, Ara Lumiere, Florania, Gentile Catone, San Andres Milano, Apnoea, and Marcello Pipitone who will present their collections at the Fashion Hub alternating throughout the duration of Fashion Week.
For more information on events happening at The Fashion Hub click here.