Canada Goose has released their latest campaign to unveil their new Fall/Winter 2023 collection. Through the lens of critically acclaimed photographer Annie Leibovitz, this breathtaking shoot captures the essence of the luxury brand’s latest lineup. In a new age of female empowerment, Canada Goose promotes their unique perspective on solidarity and the spirit of womanhood.
Set in the rugged and open-air desert of New Mexico, the campaign evokes images of freedom and adventure. BAFTA-winning wildlife cinematographer Sophie Darlington, Actress Sheila Atim, and Canadian ice hockey player Kimberly Newell all took part in this shoot, as the trio’s impressive accomplishments make them the perfect muses for this campaign. Each of these women exhibits a strength and inner beauty that is captured exquisitely in the artful desert scene. These inspiring figures have moved past conventions, breaking barriers and redefining what it means to be a woman today.
This concept of reaching beyond societal expectations is at the heart of Canada Goose’s ethos. Inspired by the iconic Georgia O’Keefe, an American painter whose work had transcended the art community. A resident of New Mexico until her passing, Georgia O’Keefe remains a figure of individualism – known best for her artistic experimentation and self-directed expression. Her openness and eccentricity have heavily influenced the Canada Goose and their latest campaign. Harnessing her freethinking perspective and love of the natural world, the label has created a campaign that honors the legacy of the great pioneer in a way that is truly inspiring.
These three female trailblazers were shot wearing a variety of outerwear, knitwear, footwear, and accessories as each ensemble was tailored to their unique style while showcasing the garment’s versatile wear and thoughtful design. The durable yet plush fabrics fit the scene well, exhibiting the garment’s function against the elements and complementary silhouette. The imaginative point of view cultivated in this shoot personifies the brand’s daring spirit and innovative outlook.
This new campaign from Canada Goose goes above and beyond to bring its core principles to life. Through the uniquely artistic perspective of Annie Leibovitz, this remarkable composition of photographs reimagines the concept of freedom.