Combining the worlds of high fashion and motorsports, SSENSE and Ferrari are teaming up for the Canadian Grand Prix with a first-of-its-kind exhibition at SSENSE MONTRÉAL. From June 19-29, visitors and shoppers can visit SSENSE MONTRÉAL for an immersive Ferrari installation.
The experience includes a dissected Ferrari V8 Engine that’s suspended in the air, creating an illusion as if time has stopped mid-explosion. Made in 2014, the engine was originally built at the Maranello factory in Italy for the Ferrari California T. A light display is also included, designed to mimic the feeling of racing through a tunnel and to lead visitors through the store. Archival footage of the Grand Prix and the evolution of the Ferrari will also be displayed on large flat screens with a special Ferrari SS23 collection will be available for purchase exclusively in the SSENSE MONTRÉAL store.
SSENSE MONTRÉAL is located at 418 Saint Sulpice Street in Old Montreal and is open from 10 a.m. to 7 p.m. daily.