Canali begins a new chapter with the appointment of Alessio Lillocci as Creative Director. The Italian luxury menswear brand aims to further strengthen its contemporary tailoring vision while remaining rooted in the craftsmanship and sophistication that define its identity.

Lillocci will oversee the brand’s creative direction and product development, helping reinterpret Canali’s aesthetic codes through a modern lens while preserving its sartorial heritage. Originally from Umbria, Italy, he developed an early passion for fashion in his mother’s tailoring workshop and has spent more than two decades working with leading Italian menswear companies.

“We are delighted to welcome Alessio. His experience, sensitivity, and deep knowledge of the menswear world will represent important assets for the future of the brand. He will work alongside our style and product teams to shape a renewed yet coherent vision of the Canali identity.”

— Stefano Canali, CEO and President of Canali.

Lillocci described joining Canali as a great honor, highlighting the brand’s excellence in Italian menswear and its strong commitment to quality, craftsmanship, and authenticity.