Cara Delevingne for Burberry’s HER, Makes Perfect Scents.

Cara Delevingne for Burberry’s HER, Makes Perfect Scents.

Cara Delevingne for Burberry’s HER, Makes Perfect Scents.

V chatted with Cara about London, L.A., and why she prefers to wear her Burberry trench in the nude.

V chatted with Cara about London, L.A., and why she prefers to wear her Burberry trench in the nude.

Text: Stella Pak

Describing Cara Delevingne as multi-faceted wouldn’t do her justice. It’s hard to pull away from her essence when there’s so much all at first impact. She’s delicate, playful, and edgy with a quick wit and a deep old soul for all of us to see. It’s no surprise she stole fashion’s heart 8 years ago with her Burberry debut and has stayed with us through her modeling and acting career. For her latest project as the face of HER, shot by Juergen Teller, she’s at home in the comforts of being a Londoner as her voice for the campaign takes us on a casual weekend stroll.

So imagine iconic perfumer, Francis Kurkdjian creating a fragrance considering Cara Delevingne as the face for Burberry HER. He created a sweet, airy gourmand with dark berries hovering and jasmine binding the sweetness to a deep amber and musk for a creamy undertone. Compared to most fragrances, what’s different about HER is that all of the elements are revealed at once with its vertical composition. There’s no slow reveal of layered notes that change throughout the day. There’s a constant to HER that doesn’t change. What you smell on first impact stays with you.

What are some scents that stand out for you growing up?

As a kid I didn’t really register what was perfume. I don’t know what the brands were but you have the memory of scent. But for me the smells of what my grandma used like Elnett or Talcum powder or cigarettes.

What’s the smell of London to you?

London is a constantly changing smell. It’s never one thing. I keep going back to this. Moving. That’s what London is. It’s filled with energy and it’s so busy. You can walk around Soho and smell so many cultures in one place. You have amazing Indian food, and Chinese food and bakeries. It’s an amazing cultivation of so many different cultures in one place. You can smell the traffic and right next door there’s a park where you can smell the flowers. It’s such a mixture of smells. Sometimes it’s not all good. But it’s a nice mixture.

What are the characteristics of London you bring to LA now that you live there?

I feel like I bring the characteristics of London everywhere I go because I will always be a Londoner. That’s definitely more international with the time I spent here. London will innately always be in my blood. I feel like I ooze London. Maybe it’s the accent and maybe it’s the zest for life. Hopefully I’ll bring that over to LA because LA needs it.

Francis Kurkdjian looked to your essence as inspiration for the scent knowing you would be the campaign model. Do you think he describes you well?

I’m so grateful for that. The fact that someone thought of me as an inspiration for a scent he spent that long making is crazy. Yeah. I think he captured it really well. Whatever he thinks of me. If that’s me in a perfume, thank you. It’s so sweet. I knew about Francis because I knew he created the perfume and how much he’s been in the business for 25 years. He doesn’t even wear perfume though. It’s really interesting. It’s an art for him. It takes 18 months for him (to create). So the care he puts into it… he knows this and this smell good, this and this doesn’t. It depends on whose body you put that scent on. Just the way he spoke about it. I can listen to him all day. The passion he has talking about it.

What does Burberry represent for you?

Burberry represents so many things for me but it really represents family. And it represents this creative energy where it’s the gift that keeps on giving. Burberry never gets old. It never gets boring. It never ceases to amaze me. It’s something like coming home every time I work for them. We gossip and catch up and it really doesn’t feel like work. And we end up creating something different every time and something true to what Burberry is.

Did you think it would be for 8 years?

I thought it would be for one campaign but for 8 years! I hope it never ends.

What’s the best way to wearing a trench?

I personally like to wear a trench naked. It’s one of those things where you’re just naked and you put on your trench coat. There’s a particular way you fold the sleeves and pull it up. There’s a particular way you tie the belt. I feel like everyone has their own way of wearing it but I like to have the collar up. There’s something so cool about wearing a trench coat like that. Even like, going out to get the milk from the street, I just put on my trench coat naked and go out. Why not? It’s very chic.

You worked on the soundtrack for the campaign. What are your musical influences and what are you listening to now?

I mean I love music. All genres of music. There’s so much music now it takes a while to sift through. I’m not necessarily all into pop music. I love old school music. I love Nina Simone, Stevie Nicks and Janis Joplin, Erykah Badu and Fiona Apple. The strong female sound. I’m listening to Cardi B’s new album. Drip. I like it. It’s so good.

You did a song with Pharrell for Chanel. And you did another for the Burberry HER campaign. Can we expect a Cara album?

We’ll have to wait and see. Music is something I’d like to pursue for the rest of my life. But it’s not something that I do… I don’t want to do music for success or for money. I want to do it for the love of music. So it’s something selfishly I like to do for myself. But maybe one day…

Order your bottle of Burberry Her, here!



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