The first-ever Creative Director in residence, Cardi B, has officially joined Playboy, the iconic and legendary lifestyle brand, to provide artistic direction with co-branded fashion, wellness products, digital editorial contents and a lot more.

Together, they will expand the brand and reach a broader community.

“It is a dream come true to officially join the Playboy family. I can’t believe this is real,” entrusted Cardi B. “For as long as I can remember, I’ve felt connected to Playboy. It’s truly the original platform for uncensored creativity and I’m inspired by its incredible legacy of fighting for personal freedoms. I have so many ideas already – I can’t wait!”

The new safe-home platform CENTERFOLD will welcome world’s top-creators to connect, interact and build a community of empowered people motivated by various different sectors, from fashion to music or culture, and communicate with their fans. The platform is expected to be launched in December 2021.

Celebration of life, freedom of expression, sublimation of the body, Playboy is promoting these values and are proud to welcome Cardi B in their team.

“Cardi B is a creative genius and we are absolutely thrilled and honored to bring her immense talent and creative vision to Playboy,” said Ben Kohn, Chief Executive Officer of PLBY Group in a press release. “I can’t wait to see what Cardi and our team develop together with our merchandise design, development and distribution capabilities and our best-in-class content production. I also can’t think of a better creative visionary to partner with us on the launch of CENTERFOLD. CENTERFOLD will revolutionize the creator economy just as PLAYBOY magazine shook up the publishing industry nearly 70 years ago – and Cardi is the perfect shepherd into this new era.”