Praised by jewelry house Cartier for his creative spirit and magnetic gaze, BTS’s very own V (aka Kim Tae-Hyung) has become the newest ambassador for Cartier’s “Panthère de Cartier” collection.

Pieces of the collection include a sculptural diamond ring, a tête-à-tête panther bracelet the Révélation d’une Panthère watch, and a Panthére de Cartier necklace made of white gold, diamonds, and emeralds.

Courtesy of Cartier

The K-Pop icon is no stranger to musical success. As a member of the critically-acclaimed and award-winning K-pop group, BTS, and a soloist of his own discography, his unique voice and sense of choreography have made him an influential icon.

“When it came to embodying the magnetism and aura of the panther, our choice naturally fell on V,” said D’Arnaud Carrez, Senior Vice President Cheif MKG Officer. ” He has the look and strength of character. A personality whose choices are guided by creativity as a dancer, musician or art lover, with this style and this elegance that belong only to him.”

To view the Panthère de Cartier collection, visit

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