Cartier's "Precious Garage" Nails It

Cartier's "Precious Garage" Nails It

The immersive experience designed by Desi Santiago is a bona fide hit.

The immersive experience designed by Desi Santiago is a bona fide hit.

Text: AJ Longabaugh

This past weekend, Cartier unveiled their immersive new experience hosted at the Cartier Fifth Avenue Mansion titled the Precious Garage.

Intersecting between form and mechanics, this conceptual installation designed exclusively for Cartier by artist Desi Santiago is inspired by the rebellious spirit of the Just un Clou and Écrou de Cartier pieces. A multiple room experience, the Precious Garage transports viewers, encouraging a new way of looking at both Cartier and the iconic work they produce alongside classic garage iconography decked out in platinum and gold dressings.

In tandem with the launch, Cartier introduces a fresh iteration of the Juste un Clou nail bracelet. Created in the '70s by Aldo Cipullo, the modern renaissance piece returns slimmer and more flexible in both yellow and rose gold.

President & CEO of Cartier North America, Mercedes Abramo, says  “We are thrilled to celebrate Juste un Clou and Écrou de Cartier collections that are indicative of the bold, independent spirit of New York by transforming the Cartier Fifth Avenue Mansion into a sleek Precious Garage. After an exciting kick-off event, the Precious Garage in New York will be open throughout the month of September and will also hit the road with two traveling pop-ups.”

After its residency ends at the Cartier Fifth Avenue Mansion on September 26, The Precious Garage will hit the road landing in both Nashville and Seattle.

Check out the Precious Garage and the new collection below!

Credits: IMAGES VIA BFA

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