Casablanca has been taking over Los Angeles. From their capsule collection and pop-up with the lifestyle destination MAXFIELD, to their collaboration with Erewhon Market, they’re bringing the Parisian influence to the City of Angels. In celebration of these momentous collaborations, Casablanca held an intimate dinner at the Sunset Tower Hotel.

Casablanca brings its signature laid-back style to the MAXFIELD Gallery for a month-long pop-up. The brands released a 50-piece capsule collection, Desert Phantastica, which takes inspiration from the Palm Springs lifestyle and Casablanca’s vibrant and psychedelic mindset. The installation runs until May 3, and houses the collection.

For their collaboration with Erewhon Market, the Parisian house created a limited edition juice and tote bag. The dragon fruit, coconut, and strawberry juice take its name from Casablanca creative director  Charaf Tajer’s newborn son, Alaya. Each bottle is embossed with Casablanca’s logo and has a specially branded hangtag. For the tote bag, Casablanca places vibrant pink details and logos on a 100% cotton canvas tote bag. Both the juice and bag are only available at Erewhon Market storefronts. 

Casablanca invited YG, Chase Hudson, Leslie Odom Jr, Sami Miro, and more to celebrate the brand’s new California ventures. The dinner and partner events further allow Los Angeles to be a cultural hub for the house and makes room for future developments.