CASETiFY Taps Olivia Rodrigo For New Sustainable Phone Case Collaboration

CASETiFY Taps Olivia Rodrigo For New Sustainable Phone Case Collaboration

CASETiFY Taps Olivia Rodrigo For New Sustainable Phone Case Collaboration

The world’s biggest teen pop sensation becomes the brand’s first-ever ambassador with an exclusive case collection.

The world’s biggest teen pop sensation becomes the brand’s first-ever ambassador with an exclusive case collection.

Text: Kevin Ponce

With its many collaborations with social media’s hottest influencers, cinema’s buzz-worthy movies, and more, CASETiFY is extending its horizon as the brand taps Olivia Rodrigo, the first major Filipina-American pop-star for an adorable new phone case collection. After turning a broken heart into a ton of broken records and the explosive success of her number one album SOUR, the 18-year-old pop princess is also CASETiFY’s first-ever brand ambassador kicking off a year-long partnership with the exclusive new drop.

Olivia Rodrigo for CASETiFY

Launching today, the Hardened Hearts collection echo’s Olivia’s signature violet vixen aesthetic, sourcing inspiration from the chart-topping singer’s viral tunes. Spotlighting Olivia’s song lyrics from ‘brutal’ and ‘good 4 u’, the cases go full-throttle with the girl power edge—tough enough to keep those unworthy boys away. Customizable with names, monograms, and more in an Oliva-esque font, the exciting new range of cases also carries an eco-touch—having been created using recycled phone cases and bioplastics from plants. Loyal followers of the cult phone case powerhouse can also expect designs of the best-selling Impact and Ultra Impact cases to now be made with 65% recycled material and up to 10 ft. of drop protection.

Teased by Olivia and CASETiFY on December 9th, the collection sent the teen-crooner’s worldwide fan base into a frenzy, as her legions of ‘LIVIES’ lusted over the flash art and Y2K explosion of details plastered over the chic (and impressively sustainable!) new cases. "It was really cool to be able to help create this collection with CASETiFY that reflects my vision and keeps sustainability at the forefront of each design," says Olivia. "Olivia used her voice to inspire people across the globe to express themselves, and that's what our mission is at CASETiFY," adds Wes Ng, co-founder and CEO, CASETiFY. "From her ability to connect with young people to her desire to support sustainability, we are excited to partner with her."

Olivia Rodrigo for CASETiFY

Retailing between $45 - $75, the highly-coveted collection is now available exclusively through www.casetify.com and the new CASETiFY Co-Lab app (available now in the App Store), with products shipping to more than 100+ countries.

Credits: All Imagery Courtesy of CASETiFY

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