Ahead of the brand’s 25th anniversary, Golden Goose unveils numerous superstars for their new sneaker campaign. The iconic Super-Star sneaker is the heart of the campaign, its iconic-ness mirrored by the Academy Award-winning actor, activist, and cultural idol Jane Fonda. 

Just like sneakers at her feet, Jane Fonda’s sparkle never dulls. The beloved Barbarella star is timelessly fun and effortlessly inspiring, stepping through life unapologetically, with grace and energy. 

Jane Fonda is no stranger to a comeback, and neither is the Super-Star sneaker. First designed in 2007, the staple Golden Goose accessory has seen many lives. The design blossomed from a visit to Venice Beach, bearing inspiration from the wear and tear of skateboarders’ shoes. With a classic lace-up silhouette, the distinctive star on its body and rugged worn-in finishes are definitive touches of the brand’s spirit and symbolic of the shoe’s conception. 

Jane doesn’t sit solo in this campaign however, joining the movie star is an elaborate cast of inspirational faces—trailblazers representing various facets of the brand’s identity. Australian skateboarder and two-time Olympic gold medalist Keegan Palmer, Italian Paralympic athlete and Inclusive Padel Tour Founder Alessandro Ossola, American restaurateur and entrepreneur Joe Bastianich, and renowned fashion stylist Cristina Ehrlich bring the charisma of their respective communities to celebrate the boundless passion of Golden Goose.