For CELINE’s Printemps 2027 campaign, photographed by Zoë Ghertner, creative director Michael Rider takes us into an idyllic countryside world full of flowers, tailoring and the tension between refinement and spontaneity. The spring campaign largely leaves the city behind, embracing the informality and freedom of country living without compromising the Maison’s effortless polish.

Ghertner’s photographs move between sparse interiors and verdant outdoor settings, favoring natural light and visible grain to convey the collection’s lived-in quality. Evening pieces and leather goods are styled against rugged terrain and worn with an assured disregard for convention. The result is a campaign that feels far more like a personal archive than a traditional fashion advertisement.

Movement comes through the film work, credited to Pantera. The three films are titled Country Horse, Country Flowers and Country Boat and can be viewed directly on Celine’s website.

Printemps 27 ultimately carries on Rider’s interest in how everyday garments are embodied through the character of their proportions, accessories, and the people wearing them.