Céline to Release Streetwear-Style "Drops"

Céline to Release Streetwear-Style "Drops"

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Céline to Release Streetwear-Style "Drops"

Per wave-making creative director Hedi Slimane, Céline is taking cues from cult brands.

Per wave-making creative director Hedi Slimane, Céline is taking cues from cult brands.

Text: SAMUEL ANDERSON

Whether or not you subscribe to “the drop”— the consumer model in which brands with a certain degree of cache will release surprise collections, sending hypebeasts into a frenzy—you can’t deny that the model is spreading beyond its gritty streetwear roots. Earlier today, the Business of Fashion reported that recently anointed Céline creative director Hedi Slimane will adopt the drop as part of his overhaul of the 73-year-old fashion house.

Having originated with brands like Supreme and Palace, the strategy is seen by some as influencer-driven, and separate from the fashion establishment. But with the news of Slimane’s designs to release mini menswear collections weekly comes the realization that, even at the highest strata of fashion, traditional models seem to be unravelling.

Céline is an unlikely guinea pig for the high-fashion drop; under previous matriarch Phoebe Philo, the house was a bastion of restraint and timelessness—two words not often associated with the frenzied “drop” dynamic. But if anyone can affect lasting change, it’s Slimane, who ushered in a grunge-chic aesthetic at YSL that continues to define the brand over two years after Slimane’s departure.  

While it’s not clear when the first Céline drop will come, we’ll be eagerly refreshing our Instagram feeds until it does.

Credits: Image: V99 COVER, HEDI SLIMANE

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