Pilates princesses have reigned supreme over the workout side of TikTok. This fall, Celine will join the movement with a Pilates-inspired collection that redefines luxury at-home workouts.
When you think of a brand doing a Pilates collection, you probably imagine just clothes. Although the collection features leggings, shorts, and sports bras in the collection, as well as gym accessory essentials such as a leather cap, hair bands, a gym bag, and a water bottle, Celine doesn’t stop there.
It may look like a fabulous medieval torture device—it’s not far from it—the star of the collection is the luxurious take on a Reformer Pilates machine. The machine consists of leather paneling in the brand’s trademark Triomphe monogram.
The Reformer Pilates machine is accompanied by a range of gym gear. The leather-paneled weights highlight Celine’s logo in silver. The yoga mats and blocks are modeled after the Reformer Pilates machine, taking on the Triomphe monogram. The silver-handlebar kettlebells are accented by a circular leather bottom with the Celine logo.
The campaign—shot by creative director Hedi Slimane—features Kaia Gerber, a friend of the house, seemingly on her way to Pilates.
This expansion to Celine’s lifestyle category will launch October 2024.