LA-based streetwear brand C’est Bon is sitting courtside with its Spring/Summer 2023 look book featuring NBA players Nickei Alexander-Walker and Jarred Vanderbilt. The collection, “L’Avenir of Today,” is highly anticipated and blends bold colors and earthy tones with custom graphics from emerging artist LALO.

With innovative silhouettes and elite craftsmanship, the collection caters directly to the brand’s audience of youthful streetwear enthusiasts, while the added bonus of an NBA player-supported look book helps bring touch of athleticism to the pieces. 

From fan favorite cargos to French-inspired work jackets to even modern looking utility vests, C’est Bon delivers the right blend of utilitarian aesthetics and streetwear finesse. 

“We hope that this collection will inspire our customers to embrace their own unique style and live in the present moment while looking towards the future,” said Mamdou Bah, owner and creative director of C’est Bon.

The SS23 line is just the beginning for the brand, which hopes to continue innovating and expanding its horizons in fashion. 

Beginning March 31, “L’Avenir of Today” can be purchased on the brand’s online store and at select in-store and online partners, including FWRD and Fred Segal.