CHANEL Arrives on 57th Street

CHANEL Arrives on 57th Street

The iconic fashion house is all set to re-open its flagship doors in NYC.

The iconic fashion house is all set to re-open its flagship doors in NYC.

Text: AJ Longabaugh

Marking as their largest US boutique to date, CHANEL's newly designed NYC flagship is all set to re-open its doors on 57th Street just in time for the holidays!

Originally opened in 1996, the revamped boutique boasts 14,000 square-feet all graced with the visual magic by renowned architect Peter Marino. Having a long history as a collaborator with the fashion house, the visionary enlists the core values of creativity, high-fashion, and craftsmanship, all exuding and conjuring the signature spirit of CHANEL. Focusing on the undoubtedly inherent allure and timeless modernity of the House, the revamped six-storied exterior is composed of giant white, printed glass panels framed with a thin dark metal grid, referencing CHANEL's staple color palette while subtly calling back to the iconic emblematic tweed.

Upon entering the chicly glossed boutique, the "show-stopping" focal point of the space is a giant, 60-foot tall grandiose classic CHANEL necklace sculpture draped through the central staircase that can be seen as soon as one arrives on the first floor. Commissioned by Jean-Michel Othoniel, the sculpture reimagines a strand of classic pearls, one reminiscent to the pearls that were so deeply rooted and aligned with Coco Chanel. Enlisting the legacy of Mademoiselle Chanel, the entire space has been shaped and inspired to callback to her genius, elegance, and unmatched influence in the culture and world of fashion.

As part of the flagship's re-opening, CHANEL will launch an exclusive capsule of designs, with the press release detailing products including, "a limited edition 2.55 handbag and wallet adorned with iconic New York-inspired charms, and two one-of-a-kind 11.12 handbags crafted in red or black alligator with diamond encrusted hardware. The 57th Street boutique will also feature a limited edition steel Code Coco watch with diamond-set bezel and mirror dial. To round out the exclusive offering, the boutique will be feted with the launch of a new scent, Les Exclusifs de CHANEL 1957, a layered musk fragrance created by CHANEL’s in-house perfumer Olivier Polge."

Opening tomorrow November 15, take a look inside the CHANEL boutique on 57th Street below!

Credits: IMAGES COURTESY OF CHANEL

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