To celebrate the launch of COCO MADEMOISELLE CRUSH ABSOLU, the French Maison will transform 873 Washington Street into a café-inspired fragrance experience, mirroring the intimate setting of its latest campaign starring Gracie Abrams.

Courtesy of Chanel

Fashion and beauty have become increasingly loyal partners of the culinary world, and CHANEL is no stranger to the pairing. This September, the House will put its own distinctly Parisian spin on the concept, creating a French-inspired café where New Yorkers and visitors can step inside the world of COCO MADEMOISELLE—if only for an afternoon.

Once seated at the bar or around one of the café tables, guests will be invited to discover the new CRUSH ABSOLU fragrance alongside the wider COCO MADEMOISELLE collection. The experience will extend beyond perfume, with CHANEL hair and body products, as well as new and iconic makeup creations, completing the beauty menu.

Courtesy of Chanel

Perhaps the greatest luxury, however, is access itself. For a few days during New York Fashion Week, the typically exclusive world of CHANEL opens its doors to the city: guests can wander in, capture the space, discover the fragrances and purchase their favorite interpretation of COCO MADEMOISELLE on-site.

And, in true New York fashion, walk-ins are welcome—though appointments are highly recommended.

Courtesy of Chanel

The COCO MADEMOISELLE experience will be open September 11–13 and September 18–20 at 873 Washington Street in New York City.