Chanel has once again leveling up their idea of shopping in style with the unveiling of its first-ever watches and fine jewelry flagship in the United States. Marked as a momentous milestone for the luxury fashion house, the event kicked off with an exclusive cocktail reception, allowing guests to view Peter Marino’s architectural designs, reminiscent of Coco Chanel’s address at 18 Place Vendôme in Paris. Inside, the gallery room served as an oasis decorated with sculptures and illuminated by the “Dream Catcher” chandeliers by Goossens.

Brand ambassadors Amandla Stenberg, Sadie Sink, and Whitney Peak, alongside actresses Carey Mulligan, America Ferrera, Michelle Williams, and Kerry Washington, lent their star power for the evening, placing themselves at the forefront of the unforgettable night.

But it wasn’t just the venue and guest list that stole the show. From the Coco Crush pieces, featuring engraved lines and curves, to the N°5 collection, paying homage to Gabrielle Chanel’s lucky number, each creation tells a small piece of Chanel’s story.

Embodying Chanel’s timeless elegance, the Fine Jewelry collection showcases a blend of classic motifs and modern design, with the Camélia collection embodying the brand’s signature flower motif, the Ruban collection channeling satin hair bows for a playful vibe, and the Comète collection honoring Gabrielle Chanel’s love for stars. Additionally, the Lion Solaire de Chanel collection takes inspiration from her Leo star sign, with lion motifs adorning necklaces, earrings, and rings set in diamonds and white gold.

To conclude the evening, singer-songwriter and recent GEN V cover star Gracie Abrams took the stage, sitting behind a grand piano and further elevating the magical night.