In a fusion of high fashion and the iconic landscapes of Los Angeles, CHANEL’s Cruise 2023/24 collection campaign takes center stage, transporting us on a journey through the iconic “City of Angels.”

The photographic duo, Inez & Vinoodh, captures the collection’s narrative and creates a montage exuding both the glamour of the golden age and the laid-back essence of California living.

In a nod to the diverse facets of Los Angeles, the collection blends elements that embody the city’s dual personality. Bathing the scenes in soft pink hues, the background not only accentuates the sporty chic theme, but also adds a touch of romantic allure.

Following the grand runway show at Paramount Studios, models Anna Ewers and Loli-Bahia pose in front of a basketball court and the sandy waves of Venice Beach. Each image is drenched in gentle pink hues, adding a touch of romantic allure that contrasts with the sporty-chic pieces. 

The models are seen posing with a basketball and surfboards engraved with CHANEL’s iconic double C logo. Gold lamé tops, colorful sequined jackets, classic leather trousers, long satin dresses, and, of course, signature tweed ensembles all share a distinctive color palette, narrating a unique, unforgettable story.

Both models emerge as living embodiments of the collection’s narrative, embodying the two realms of Los Angeles and allowing a seamless transition from sophisticated to active haute couture.

The CHANEL Cruise 2023/24 collection is available now in CHANEL boutiques.