CHANEL’s Cruise 2025/26 campaign comes to life at Villa d’Este on Lake Como, where Renaissance elegance and lakeside serenity frame a story of effortless sophistication. Models Alix Bouthors, Ida Heiner, and Xu Wei embody the relaxed glamour of a modern escape.

The images continue the story CHANEL began last May at Villa d’Este, returning to the same luminous setting to capture its atmosphere anew. Through Mario Sorrenti’s lens, the campaign focuses on the interplay of textures and light. A sailor-collared ecru tweed coat tied over a draped swimsuit sits alongside a pale yellow denim set embroidered with pink camellias and fluid silk tunics in CHANEL’s signature two-tone. Each look speaks the language of summer dressing.

Courtesy of CHANEL

As daylight fades, the collection turns to evening. A short black-and-white lace dress catches the last traces of sun, while a sculpted leather silhouette reveals the back with subtle sensuality. Throughout, the garments gravitate between the contrast of light and shadow, delicacy and boldness, minimalism and opulence. Accessories elevate the looks through woven raffia totes, patent-leather mules, oversized sunglasses, and mini CHANEL 25 bags in a touch of incandescent yellow.

The CHANEL Cruise 2025/26 collection will be available in boutiques beginning today.

Courtesy of CHANEL