It’s no secret that CHANEL’s Nº 5 fragrance will always be a timeless classic, and the house’s newest campaign for the heritage scent featuring Oscar nominated actor (and V alum) Margot Robbie launches with a new film by Italian director Luca Guadagnino, See You at 5. Shot on 35mm film, the short story is a continuation of the fragrance’s mythology, a reiteration of its allure as presented by a variety of different muses (if the short film reminds you of another Italian dreamworld laden with lust and lovers, it’s because Guadagnino also did Call Me by Your Name). 

Under a cerulean sky, clear of smog and second thoughts, Robbie’s flippant, feminine character sends a cheeky text to her (and let’s be real, everyone’s) object of desire, paramour (and VMAN cover star alum) Jacob Elordi. She breathes, “I will see you at 5.” Donning a red tweed skirt suitーserving as a nod to Carole Bouquet’s ensemble in Ridley Scott’s film, Monuments from 1986ーa serene and sultry Robbie prepares to meet her mystery man. With a spritz of the iconic Nº5, she’s off. 

As our darling inamorato, Elordi races through the winding roads of California’s Big Sur on his motorcycle, as Robbie’s character cruises in her convertible. And just as they’re about to cross paths, they unknowingly glide past each other. Robbie bursts out laughing at their blunder. She doesn’t care. Why fret over her object of desire when she is the embodiment of it herself? 

The universe of the CHANEL fragrance reveals itself as one of seaside mountainscapes and pearly silver convertibles, complete with mischievous smiles and an irreverent female protagonist. She is a devout disciple of desire, but not to any man. The history of CHANEL Nº5 stretches back to over 100 years, when Gabrielle “Coco” Chanel tasked famed perfumer Ernest Beaux to concoct a scent of elusive, multifaceted proportions, one in direct opposition to the conventional single note fragrances of the time. The perfume emerged as an enduring icon of eternal femininity, one that has transcended time and trend, remaining an aromatic classic today.