Just off the California shore, at Rosewood Miramar Beach, new doors have opened to a seasonal Chanel boutique. The 1,361-square-foot space features dedicated areas for ready-to-wear, accessories, shoes, watches, and fine jewelry, as well as a peaceful outdoor garden for guests to recharge. While shopping the Maison’s latest creations from the Cruise 2025/26 collections, guests are transported into a serene escape along one of the world’s most exclusive coastlines.

Courtesy of Chanel

The new coastal store was conceived with Santa Barbara scenery in mind, while harmonizing fashion, watches, and fine jewelry in one single-level space. The boutique’s interior is warmed by natural light, while its high-contrast black-and-white color palette maintains the timeless spirit of Mademoiselle Chanel—dark wood shelves, neutral-toned walls, elegant patterned carpetry, and soft tweed seating. The space offers a blend of West Coast, relaxed California living with the Maison’s sophistication and irresistible grace.

Upon entering the main salon, the back wall showcases Chanel’s ready-to-wear, framed by handbags and accessories on either side. Just beyond, an adjoining room unfolds into the shoe salon; across the way, a dedicated space displays the Maison’s Watches & Fine Jewelry.

Wandering from room to room, the boutique carries the same ease and warmth as a modern coastal home—inviting, sunlit, and effortlessly serene.

Courtesy of Chanel