Chanel's Cruise Collection Gets Literal

Chanel's Cruise Collection Gets Literal

Karl Lagerfeld has us dying to go on vacation.

Karl Lagerfeld has us dying to go on vacation.

Photography: Caroline Levy

Text: MATHIAS ROSENZWEIG

Let’s be honest—the joys of summer are ephemeral, hence Chanel already kicking off their Cruise 2019 Show on Thursday in Paris. Attendees entered the Grand Palais, of which Chanel is currently bankrolling a $40 million renovation, to stand in awe of a 148-meter-long ship named “La Pausa” after Gabrielle Chanel’s villa in the Cote d’Azur. Chanel’s President of Fashion, Bruno Pavlovsky, noted that this construction was actually a backup plan as the brand had been trying to find a real boat (on which to take a real trip) for two years, but to no avail. The after party, which was held on the ship, featured a miniature swimming pool, leisurely cocktails like Negronis and Pina Coladas, oysters, and full-sizes burgers (read: not the frustratingly microscopic “fashion” burgers one typically sees at such events). In an attempt to combat criticism over the fashion industry’s wasteful nature, every component of the ship itself will be recycled or repurposed upon deconstruction.

As for the clothes, Head Creative Director Karl Lagerfeld introduced a few new staple pieces that will surely influence the remainder of this season, and perhaps seasons to come. Each model wore variations of the beret, projecting a typical French feel to the collection during a year that the brand decided to show Cruise in their homeland rather than in Dubai or Havana, as in previous years. Each model often sported translucent white leggings, adding a pinch of school girl prep. While tweeds and floor-length dresses often came in Chanel’s beloved pastel hues, like baby blue or pink or orange, standout looks were a bit edgier than normal for the brand; girls dawned drastically shredded jeans and leather jackets lined with fringed denim. These looks evoked the persona of unruly rich girls one spots on vacation but wouldn’t dare approach—assuming they’re a melange of envious pedigrees and wild nights out at prestigious boarding schools.

The show closed with Lagerfeld standing in the center of the models, who lined two opposite staircases leading up to him, alongside Studio Director Virginie Viard. Cheers and favorable reviews quickly hit the Internet, making it obvious that as far as the brand’s progressive Cruise collection goes, the fashion crows is all aboard.

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